Why Are People Spraying Magnesium Up Their Noses?

A new wellness trend has taken social media by storm, with influencers promoting magnesium spray as a miracle cure for various ailments.

At a Glance

  • Wellness enthusiasts are applying magnesium spray to belly buttons and armpits for stress relief and better sleep
  • Influencers claim benefits for gut health, migraines, menstrual cramps, and body odor
  • Experts caution about limited evidence for effective transdermal magnesium absorption
  • Some suggest benefits may be due to placebo effect
  • Magnesium-rich foods offer a dietary alternative to sprays

The Rise of Magnesium Spray

In recent months, social media platforms have been abuzz with a peculiar wellness trend: the application of magnesium spray to unconventional body parts. Influencers and wellness enthusiasts are promoting the use of these sprays on belly buttons and armpits, claiming a myriad of health benefits ranging from stress relief to improved sleep quality.

Mandana Zarghami, a prominent figure in this movement, has been vocal about her daily use of magnesium spray. She applies it under her arms, in her belly button, and on her feet, asserting its importance in her wellness routine.

“I cannot emphasize the importance of using a magnesium spray every single day,” Mandana Zarghami said.

Claimed Benefits and Growing Popularity

Proponents of magnesium spray tout its alleged ability to boost energy, support bone health, and reduce anxiety. Some, like wellness product business owner Amalia May, claim it can aid gut health, alleviate migraines, ease menstrual cramps, and even control body odor. The trend has gained traction among fitness influencers as well, with figures like Kaylee Ullom incorporating it into their nightly routines.

“If you know me, you know I can’t live without my magnesium spray and castor oil in my belly button,” Kaylee Ullom said.

The popularity of magnesium supplements, including sprays, has surged as people seek alternatives to traditional pill forms. Zarghami, for instance, switched to the spray after experiencing nausea from magnesium pills.

Expert Caution and Skepticism

Despite the enthusiasm surrounding magnesium sprays, medical professionals urge caution. Dr. Jennifer Habashy notes that while areas like the navel and armpits are thought to enhance absorption due to their vascularity, the effectiveness of transdermal magnesium absorption remains debated in the medical community.

Experts warn that the limited research supporting the use of magnesium sprays suggests that any perceived benefits might be attributed to the placebo effect. Additionally, there are concerns about potential skin irritation from these products.

While the trend of magnesium sprays continues to grow, health professionals emphasize that the most reliable way to obtain magnesium is through diet. Foods rich in magnesium, such as nuts, seeds, and green leafy vegetables, offer similar health advantages without the uncertainties associated with topical application.