Peloton accused of slamming brakes on viral anti-Biden rallying cry

( A major fitness company is being accused of irrationally and inappropriately banning people from using its services for joining together around an anti-Biden administration rallying cry.

It’s being alleged that Peloton, a company that manufactures fitness equipment, is banning all users from its system if they use a tag “LetsGoBrandon” to meet other users that have similar interests.

PJ Media published screenshots from Peloton recently that proves they are doing this. When a user tries to connect with someone else using that tag, they get an error message.

The odd thing is that it seems Peloton is allowing other tags that are critical toward President Joe Biden, just not #LetsGoBrandon. PJ Media said that some hashtags that are allowed are #WomenForTrump and #ImpeachBiden. #BlackLivesMatter is also allowed — and has nearly 270,000 members — but #AllLivesMatter was banned.

Peloton hasn’t responded to requests for comment from media companies such as Fox News.

The Let’s Go Brandon phrase became a sensation on the internet in October. While Kelli Stavast, a reporter for NBC Sports, was conducting a live interview with NASCAR driver Brandon Brown, the crowd could be heard in the background clearly chanting “F*** Joe Biden.”

The reporter, though, told the TV audience that the crowd was chanting “Let’s Go Brandon.”

The misstatement by the reporter quickly turned into a viral thing that people began chanting across America at various sporting events. It’s been used in memes, billboards and for pranks.

Some conservatives took it a step further. Representative Lauren Boebert, for instance, tweeting a photo of her alongside former President Donald Trump while wearing a dress that had the phrase printed right on it. She accompanied that photo with the tweet:

“It’s not a phrase, it’s a movement!”

NASCAR has attempted to distance itself from the phrase, even as many of its fans still chant it today at live races. Steve Phelps, the president of NASCAR, commented on the situation recently when he said:

“It’s an unfortunate situation, and I feel for Brandon, I feel for Kelli. I think, unfortunately, it speaks to the state of where we are as a country. We do not want to associate ourselves with politics, the left or the right.”

Peloton, apparently, is OK with associating itself with politics, as long as the politics in question are that of the left. It’s understandable that a fitness company would want to distance itself from a controversial phrase such as “Let’s Go Brandon” or a controversial issue such as picking sides in the presidential debates.

However, it’s odd that they allow some tags that are political in nature, but not others. The prime example is allowing “BlackLivesMatter but not #AllLivesMatter. That debate has become a firestorm between conservatives and liberals, and Peloton is playing right into it with their decision to ban one but allow the other.

If Peloton wants to stay out of politics, like NASCAR says it does, then it should truly stay out — completely.