McDonald’s ANTI-WHITE Program FORCED To End By Lawsuit

McDonald’s settles lawsuit over Latino scholarship program, making significant changes to its eligibility criteria.

At a Glance

  • McDonald’s is settling a lawsuit concerning its HACER scholarship program for Latino students
  • The company will remove the requirement that recipients have at least one Latino or Hispanic parent
  • New criteria require applicants to demonstrate their impact on the Hispanic/Latino community
  • The HACER program has awarded over $33 million in scholarships to more than 17,000 students
  • Changes follow a Supreme Court ruling against affirmative action in college admissions

McDonald’s Settles Lawsuit, Modifies Scholarship Program

McDonald’s is making significant changes to its HACER National Scholarship Program following a lawsuit challenging its focus on Latino students. The fast-food giant has agreed to settle the case by modifying the program’s eligibility criteria, marking a shift in its approach to educational support for Hispanic communities.

The lawsuit, filed by the American Alliance for Equal Rights, alleged discrimination against non-Hispanic students. While McDonald’s disagreed with these claims, the company opted to settle and evolve the program. This decision comes in the wake of a recent Supreme Court ruling against affirmative action in college admissions, reflecting a changing landscape for diversity initiatives in education.

The most notable change to the HACER scholarship is the removal of the requirement that recipients have at least one Latino or Hispanic parent. This modification opens the program to a broader range of applicants while still maintaining its focus on supporting the Hispanic community. McDonald’s has introduced new criteria requiring applicants to demonstrate their impact and contribution to the Hispanic/Latino community, ensuring the program’s core mission remains intact.

“In discussions with franchisees, community leaders and organizations, educational leaders, past recipients of HACER, employees and more, we reached the conclusion that settling this lawsuit and evolving the program is the right thing to do for its recipients,” Santiago Negre, Chairman of McDonald’s Hispanic Owner-Operators Association, and Michael Gonda, Chief Impact Officer of North America for McDonald’s said.

The settlement allows this year’s applicants, over 3,000 students, to receive awards under the evolved program. This move demonstrates McDonald’s commitment to honoring its promise to current applicants while adapting to legal challenges.

Despite the changes, McDonald’s continues to emphasize the importance of the HACER program in creating educational opportunities for Hispanic students.

But not white kids?

The program has a significant track record, having awarded over $33 million in scholarships to more than 17,000 students since its inception.

The changes to the HACER program are part of a larger trend affecting corporate diversity initiatives. McDonald’s has also eliminated some of its Diversity, Equity, and Inclusion (DEI) goals and supplier targets in response to the shifting legal landscape. This move reflects a growing caution among corporations in implementing diversity programs that could be perceived as discriminatory.

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