(PatrioticPost.com)- Mark Zuckerberg’s Facebook, a social media giant known for harvesting the data of millions of people all over the world, somehow had the gall recently to attack tech company Apple for not being private enough.
A report from the Associated Press revealed how Facebook “capped a tumultuous 2020 with soaring earnings in the final quarter,” but that their company forecast challenges over the next year include an incoming privacy update from Apple that would change how Facebook targets ads towards customers.
Apple, despite its many flaws – including its decision to deny free speech social media platform Parler access to its app store – has ramped up its focus on user security and privacy in recent years. It has culminated in plans for a new update that would stop apps like Facebook from accessing certain kinds of user data from iPhones, which millions of users globally use to access Facebook.
Facebook has predicted uncertainty over the next year as people start leaving their homes to live their lives as normal following the COVID-19 vaccine rollout, and as Apple introduced new measures that would stop them from personalizing ads by using user data.
The Apple update will require Facebook to ask users for permission to collect data on their devices, which is likely to prompt many Facebook users to deny that access. Facebook has pushed back against the change, and said that the rules would impact the earnings of various apps by crippling their advertising methods.
“Apple may say that they are doing this to help people, but the moves clearly track their competitive interests,” Zuckerberg claimed about Apple.
But the hardware giant said that the decision is actually about empowering users to have greater control of their data.
Chief software engineer at Apple, Craig Federighi, said in December last year that Facebook didn’t like the change because they had made invasion private details a business model.
“When invasive tracking is your business model, you tend not to welcome transparency and customer choice,” he said.
And he has a point. Between October and December last year, Facebook earned $11.22 billion – a massive increase over what analysts expected. The company also ended the year with over 58,600 employees – an increase of 30% over 2019.
With people getting back to their normal lives and potentially spending less time on social media, and with Apple’s new pro-privacy update, could Facebook’s business model be forced to change yet again in the next year?
Let’s hope so…