Coke NOT Backing Down After CEO Denounced Georgia Voting Bill

( Coca Cola isn’t backing down after denouncing important voter integrity laws in Georgia, with Alfredo Rivera, the President of Coca Cola’s North America Operating Unit, issuing a statement that they remain committed to their point of view even as Americans increasingly turn away from the brand.

When the new Georgia voting laws were introduced last month, Coca Cola CEO James Quincey leveled criticism at the requirement of voters to provide proof of their identity when casting a vote.

“Our focus is now on supporting federal legislation that protects voting access and addresses voter suppression across the country,” Quincey said earlier this month. “We all have a duty to protect everyone’s right to vote, and we will continue to stand up for what is right in Georgia and across the U.S.”

And in a recent statement, Rivera said that the brand is committed to opposing the legislation even after it was signed into law.

“Voting is a foundational right in America, and we will continue to work to advance voting rights and access in Georgia and across the country. Throughout Georgia’s legislative session, our company partnered with a broad coalition to engage with lawmakers from both political parties to express our concerns,” Rivera said.

The Coca Cola spokesman said that as soon as the Georgia legislature convened this year, Coca Cola met with Georgia businesses to share its core principles and affirm that they “opposed measures that would seek to diminish or restrict voter access.”

The statement added that Coca Cola introduced their first-ever company “Election Day” holiday and that they “support nonpartisan get-out-the-vote campaigns across the country.”

Rivera also addressed the calls to boycott the company and said that they won’t be backing down and aren’t wavering from their view – even though they haven’t provided any evidence that non-white Americans don’t have access to simple ID cards that can be used for voting.

“You may see comments and calls for protests and boycotts of our state and our company. We have never wavered on our point of view and we have and will continue to meet with a wide array of stakeholders inside and outside of Georgia to hear their views, work together, and advocate for greater voting access,” Rivera said.

But this week, the pressure on Coca Cola intensified, with a poll from Rasmussen revealing that 62% of Americans think it is a “bad idea” for companies to get involved in political controversies. The poll also found that 37% of Americans – a plurality – were “less likely” to purchase Coca Cola in the future after the brand got tied up in the political argument.

Just how long can Coca Cola survive by refusing to back down on bad ideas like opposing simple voter integrity laws?