(PatrioticPost.com)- According to a report, a $1 billion overseas expansion for Chick-fil-A‘s fried chicken sandwiches is in the works. The company has its sights set on both Europe and Asia.
There is still plenty of room for expansion for fast food restaurants in the United States. Nevertheless, expanding internationally is essential for the company’s long-term, third-generation Chick-fil-A goals.
CEO Andrew Cathy recently said that by 2030, the business hopes to have opened restaurants in five foreign regions, including Europe and Asia.
According to Cathy’s interview with media outlets, the company has decided to keep pushing the envelope creatively and see how it does in other countries.
Reports reveal the Atlanta, Georgia-based restaurant is a market leader for chicken sandwiches, with its crispy chicken variants even outselling those of McDonald’s and Popeyes Louisiana Chicken.
Chick-fil-A is marketing its chicken-centric menu to customers beyond the United States. After months of demonstrations accusing Chick-fil-A of funding groups with supposedly anti-LGBTQ attitudes, the corporation shuttered its final UK location in April 2020.
Chick-fil-A representatives say that they are interested in opening restaurants in nations in Europe and Asia that have robust economies, significant populations, and a desire for chicken.
According to the corporation, Chick-fil-A’s attempt to break into the South African market in 1996 came to an end in 2001 because the firm was unable to generate sufficient consumer awareness of its brand.
The anticipated worldwide expansion of Chick-fil-A might ratchet up the level of rivalry among more established chicken rivals located in other countries.
According to research company Euromonitor International, KFC owned 39% of the marketplace in Asia in 2022. It was followed by Jollibee Foods, which is located in the Philippines. Sales of fast-food chicken reached over $33 billion the previous year.
Chick-fil-A has said that it anticipates its overseas outlets will provide the chicken sandwiches, fries, and shakes it is known for. According to officials, the firm will most likely include certain regional specialties in its menu, but they do not plan to make any further changes.